How we started

Our story

Echelon is a premier golf apparel brand launched in 2025 by a local golfer and entrepreneur, Zach Burick.

Based in Winston-Salem, NC, Echelon designs and delivers elevated golf apparel for the modern player—combining performance-driven materials, local craftsmanship, and timeless style.

From premium polos and technical outerwear to thoughtfully crafted accessories, every Echelon piece is made to empower golfers to look, feel, and play their best on and off the course.

We are dedicated to creating a curated collection that blends tradition with a fresh perspective, helping every player bring confidence and character to their game.

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A Foundation of Excellence

Echelon isn’t just about apparel; it’s the culmination of a career-long pursuit of excellence. Founded by Zach Burick—a recognized leader in the Triad business community—the brand is built on a foundation of award-winning performance. Our commitment to quality and growth is reflected in a decade of professional honors, including:

  • Top-Tier Leadership: Recognized as a Winston-Salem “Under 40” Leader and a Triad Business Journal (TBJ) “40 Under 40” honoree.
  • Strategic Growth: A three-year streak on the TBJ “Fast 50” list (2023, 2024, 2025), honoring the 50 fastest-growing companies in the region.
  • Operational Mastery: Recipient of the TBJ “C-Suite” Award and the “Family Business” Award, alongside the 2016 “Making it Happen” Award for the Spuntech Line 5 Project.
  • National Recognition: Winner of the 2024 SEAA Class III Project of the Year—a national distinction for excellence in complex project management and execution.
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Our apparel reflects our values

-Excellence through effort—on and off the fairway

-Style with substance, for living 1% better each day

-Community first: supporting Salem Outreach and youth golf

Shop our styles
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Built for the Triad

What Sets Echelon Apart in North Carolina

Most golf apparel is designed for a showroom, not a Piedmont Triad summer. Echelon is built the other way around.

  • Made for Triad humidity: moisture-wicking, four-way stretch, breathable construction tuned for North Carolina heat. See how the fabric performs
  • Course-to-boardroom fit: tailored athletic silhouettes that work on the first tee and in a Monday meeting. Find your fit
  • Honest value: premium materials and construction that outlast cheap alternatives. What premium golf apparel is really worth
  • Backed by a 30-day guarantee: every piece is covered, no second-guessing.